Football is built on teamwork.
Players, coaches, staff, volunteers and supporters all have their part to play. And when it comes to mental health and wellbeing, we believe the same principle applies: we can achieve more when we work together.
That thinking sits at the heart of MindOverMatch (Supporter Support) from Life & Progress.
MindOverMatch is designed specifically for football clubs that want to extend meaningful wellbeing support to their season ticket holders. It doesn’t seek to replace the excellent community, safeguarding, charitable or supporter-engagement work already taking place within clubs. Instead, it works alongside it — providing an additional confidential route to professional support when someone needs it.
At the centre of the service is a 24/7 confidential telephone support line, giving eligible supporters access to real, experienced counsellors for in-the-moment emotional support, alongside information specialists who can provide practical guidance across many of life’s everyday challenges.
Because the person sitting in the stand every other Saturday has a life away from football.
They may be dealing with anxiety, bereavement, relationship difficulties, financial worries, workplace pressures, loneliness, caring responsibilities or simply a period when life feels particularly difficult. They may not know where to turn — or they may just need somebody independent to talk to.
That’s where teamwork matters.
The football club provides the connection and trusted relationship with its supporters. MindOverMatch provides the confidential professional support infrastructure behind the scenes. Together, we can help create another route through which a supporter can reach out when they need support.
More than a service, a partnership
Working with Life & Progress means clubs don’t simply receive a telephone number and get left to it.
We work collaboratively to help introduce MindOverMatch, establish appropriate communication routes, build awareness amongst eligible season ticket holders and keep the service visible throughout the season.
We can also support clubs with wellbeing content, communications and ongoing service-usage reporting, helping the relationship develop beyond launch day.
And importantly, MindOverMatch can complement what your club is already doing.
Your community work continues… Your supporter engagement continues… Your safeguarding structures continue… Your charitable initiatives continue… MindOverMatch simply adds another player to the team.
Could MindOverMatch be your club’s next signing?
We believe looking after supporters should extend beyond the 90 minutes.
For clubs exploring how they can provide an additional layer of practical and emotional wellbeing support to their season ticket holders, MindOverMatch could be a great signing.
Different clubs. Different colours. Different communities.
One shared ambition: helping supporters feel that when life becomes difficult, they don’t have to face it alone. ⚽💙
If your club would like to explore MindOverMatch and what a partnership with Life & Progress could look like, we’d be delighted to start the conversation.
Sept26, E&OE
